What Marketing Strategies That Mcdonald’s Use To c

What marketing strategies that McDonalds use to cope with Burger king in the truehearted solid viands effort? (DRAFT) Graph and chart!!!!!!! ABSTRACT McDonalds and Burger powerfulness atomic number 18 two of the direct competitors in the fast food industry as they atomic number 18 in ground beef based. McDonalds is the leader of the fast food industry sequence Burger pansy is the second largest hamburger restaurant chain. In this report, we center on these two fast food restaurant to detect let out the marketing strategies used by McDonalds to vie with Burger King to maintain its position in the fast food industry. We have made comparison on both McDonalds and Burger King on their hold marketing strategies to determine how they buns survive in the fast food industry with the screaming(prenominal) in the number of competitors. Due to that, we had made comparison on the branding, products, fix and market coverage, promotions and prices. In order to find out to a greater extent data, we have conducted a wad with 20 students in Tunku Abdul Rahman College who are aged between 18 to 24. When we are distributing the survey forms, at the same time, we have also communicated with the students by asking few relevant questions, comments, and opinions to get more additional information for our report.

base on the research, we can see that most of the students are favor with McDonalds marketing strategies which have provided them a type of shade and services. Basically, the reasons that they have chosen McDonalds rather than Burger King is because of the affordable price, att ractive promotions and advertises, convenien! ce of the outlets, and so on. Although Burger King charges a higher(prenominal) price, but it can be explained as a diverse path used by Burger King to array its entertain for the consumers. Different consumers has different perceptions on the prices of the products, it is depends on their own financial position, demand of food and quality, age and so on. As an boilers suit conclusion, we can understand the reasons that...If you want to get a beat essay, order it on our website: BestEssayCheap.com

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